Brief
Infamous Studios frequently works with property developers on a wide range of different projects, as such businesses regularly require us to create content for helping drum up interest, and organise activations surrounding launches and other initiatives. EMAAR & Nshama contacted us with a number of different briefs, as they knew our talented team would be able to create the kind of animations which can make a dramatic difference in their industry.
The brief included:
- Coming up with content which would effectively generate as many leads as possible for property sales and acquisition
- Creating banners, pre-roll material, videos, and marketing content to attract potential homebuyers
- Designing and implementing a full digital strategy
- Creating dynamic and visually engaging content for a number of projects in the real estate industry
- Use imaginative and ambitious techniques to reflect the ambition and creativity of planners, businesses, and property developers in the region
Services
Infamous Studios offered to take on the full range of digital content creation tasks, as well as a wide variety of other content creation roles to help with activations, sales drives, and marketing efforts. This involved:
- Producing an array of snappy, stylish animation content for the clients, which would ignite the imagination of the home-buying public.
- Using our knowledge of different content formats and platforms to create an range of content, designed to create an optimal number of leads for the property developers to follow
- Take care of all aspects of the activation and property launches
- Create long videos, short videos, Instagram content, emailers, banners, broker briefs, and more besides
Solutions
We used our skills at top-level animation content creators to take care of all aspects of the property launches, and the sales directives surrounding a number of different property projects and developments.
Our material helped launch properties including:
- Emaar
- Dubai Hills Estate
- Dubai Creek Harbour
- Mourad Tower
- Act I and Act II
- Primo
- The Nshama Properties of Hayat, Safi, and NOOR
Results
As expected and hoped for, Infamous Studios’ content assisted in creating a real online and offline buzz surrounding the property developments. Lead numbers were sky-high, and our visual material became a key part of the client’s ongoing strategy.
